Put your article in The First Users
The First Users publishes sponsored and authored articles from companies with something useful to tell its readers. Every piece is reviewed by our editors before it runs, and advertising is declined.
Placements are booked through Dayside Media at dayside.media.
Sections of The First Users
Channels
Where the first users actually came from.
Converting
Turning interest into someone who signs up.
Finding Them
Manual outreach and the places buyers gather.
Keeping Them
Early retention, before the product is finished.
What The First Users publishes
The unscalable beginning: manual outreach, communities, doing things by hand, and the first hundred users who decide whether there is anything here.
Distribution is written up as work rather than as growth theory: the actual outreach, the actual channel, the actual conversion rate, and how long it took before anything moved. Tactics that only worked because of an existing audience are labelled as such.
Readers here have a product and no distribution, which is the point at which they start paying for tools, channels and help — often for the first time. They are unusually willing to try something unfamiliar, because nothing they have tried yet is working.
A placement here gets treated as a method rather than an advertisement, provided it reads like one. Articles that show the actual sequence — where the first ten people came from, what was said to them, what the reply rate was — get worked through step by step and referred back to. That reaches founders at the single point where their tool stack is still unformed, and it keeps reaching the next ones, because every cohort arrives at this problem in the same order. And it is a problem nobody solves once — every new product brings the same founder back to the same question.
The readership
Founders looking for their first customers, and the wider group of marketers, operators and small-business owners with exactly the same problem. Readers at the point where they begin paying for tools, channels and help.
Why place here
A page that stays
2 indexed pages on thefirstusers.com — one per language, each a permanent URL in the archive and the feed.
In the section that fits
Your article runs in Channels, Converting, Finding Them or Keeping Them, beside the newsroom’s own work on the same subject and in the same format.
Reviewed before it runs
The First Users editors check the claims and decline anything that reads as advertising — refunded in full. That review is what makes a placement here worth citing.
What readers search for
- how do we get found for category terms, not just our brand
- how to get your first customers for a B2B product
- best way to measure marketing without last-click
- which accelerator is worth it at pre-seed
- who writes technical content for B2B
- how much should a seed round actually raise
- is SEO still worth it with AI answers
- when to make the first sales hire
- how do we build a demand engine from zero
The two ways to publish here
Both are written for The First Users's readers, reviewed by its editors before they run, and stay on thefirstusers.com permanently. The difference is how the page is labelled.
Sponsored
- Carries a sponsored label, at the top of the page
- Declined and refunded if it reads as advertising
Authored
- No paid label: it runs as editorial, in the section that fits
- Held to the same bar as the desk’s own work, or it does not run
Book an article on The First Users
Placements are booked through Dayside Media at dayside.media.