28 October 2026 EN ES
The First Users

How products get their first real users

Section

Keeping Them

Early retention, before the product is finished.

Illustration: Audit Your First 100 Users' Week One

Audit Your First 100 Users' Week One

Check whether your earliest users finished setup, returned for meaningful use, and had a reason to come back before you build another feature.

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Illustration: Turn 1,000 Free Users Into Your Next 100

Turn 1,000 Free Users Into Your Next 100

The first 1,000 free users are a keep/leave test, and the next 100 come from the segment that still needs the product after week two.

Illustration: Rebase your first hundred users at month 3

Rebase your first hundred users at month 3

Stop judging early retention too soon by rebasing the curve after early churn clears, then reading whether a real cohort is forming.